Case Study: Email Marketing Campaign for SEO Stack
Driving engagement through clear messaging, strategic CTAs, and results-driven copy.
The Challenge
SEO Stack wanted to strengthen engagement with its subscriber base and drive more clicks from email campaigns.
Their goal was to deliver messages that were both SEO-focused and subscriber-friendly, while avoiding the jargon and noise often seen in digital marketing emails.
The challenge was to create emails that were:
Concise yet informative
Aligned with the audience’s needs and interests
Optimised for opens and clicks
My Approach
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Audience Insights: Analysed subscriber behaviour and preferences to identify what content resonated most.
Campaign Objectives: Defined clear goals — increase open rates, boost click-throughs, and strengthen brand perception.
Content Direction: Determined the right balance of educational value and persuasive messaging to engage subscribers.
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Subject Lines: Crafted attention-grabbing subject lines designed to spark curiosity while staying relevant.
Messaging: Focused on benefit-led copy that clearly communicated what subscribers would gain.
Strategic CTAs: Positioned calls-to-action to feel natural and persuasive, encouraging clicks without overloading the reader.
SEO Alignment: Wrote with SEO-friendly language to maintain consistency with the brand’s expertise and tone.
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Implemented performance tracking to measure open rates, click-throughs, and engagement.
Reviewed campaign data to identify optimisation opportunities for future sends.
The Results
The campaign delivered above-industry performance:
38.12% open rate – significantly higher than sector averages
4.83% click-through rate – demonstrating strong engagement
Positive subscriber feedback and measurable improvements in brand connection
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