High-Impact Content Strategy Services

A Winning Plan to Attract, Engage, and Convert

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Did you know that 51% of content consumption comes from organic traffic?

That means half of your potential customers are actively looking for you. But if your content isn’t strategically planned, they won’t find you—your competitors will.

You’ve invested in social media campaigns, paid ads, and blog content. But if the results aren’t there, the problem is clear: you don’t have a solid content strategy.

That’s where I come in.

I offer data-driven content strategy services that increase organic visibility, engage your audience, and turn visitors into loyal customers.

Why a Content Strategy Matters

Consumers are more informed than ever. Posting random blog articles stuffed with keywords won’t cut it. You need a well-researched, audience-focused strategy that aligns with your business goals.

Struggling to rank on Google? I’ll help you fix that.

Not getting leads from your content? Let’s change that.

Wasting time on content that doesn’t perform? I’ll make sure every piece serves a purpose.

Why Work With Me?

Freelance Expertise, No Agency Overheads – Get high-quality content strategy at a fraction of the price of big agencies.

Tailored To Your Business – No generic templates. Every strategy is custom-built for your brand and industry.

Results-Driven Approach – I focus on strategies that generate traffic, engagement, and sales—not just ‘content for the sake of content’.

My Content Marketing Strategies Include:


  • Content Audit

    A deep dive into your current content to assess its effectiveness. I’ll identify gaps, weaknesses, and opportunities to improve SEO, engagement, and conversion rates.

  • Audience & Competitor Research

    I don’t just look at surface-level data—I go deep. I’ll uncover what your competitors are missing and find the best way for your brand to stand out.

  • Content Planning

    A clear, actionable roadmap with SEO-optimised content ideas designed to engage your target audience and push them toward action.

  • Keyword Strategy

    Forget outdated keyword stuffing. I focus on high-intent keywords that match what your customers are actively searching for.

  • Tone of Voice & Messaging

    Your content should sound like you—not a carbon copy of your competitors. I’ll help refine your brand’s voice so it resonates with your audience.

  • Analysis and Reporting

    Measure, Learn, Optimise Numbers don’t lie, and I use them to refine your strategy. I’ll provide detailed performance reports, showing what’s working and where to improve.

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Frequently Asked Questions

  • A content strategy is the plan behind the content. It's about being intentional with your content, deciding who it's for, what to say, and why it exists.

    Posting consistently and writing blogs for the sake of it won't get you results, but a solid content strategy that aligns with your business strategy and connects you with the right audience will.

    It's a blueprint for your growth and scaling.

  • Content without strategy is just noise.

    Without a plan, it’s easy to:

    • Post things that don’t convert

    • Attract the wrong audience

    • Burn out trying to “keep up”

    • Wonder why you’re creating so much but seeing so little return

    A content strategy gives you direction. It helps you show up consistently and confidently, knowing your content is doing something — building authority, nurturing leads, and moving people closer to buying.

    It’s the difference between hoping your content works and knowing it does.

  • Strategic content is content with a job to do. It has a purpose, aligns with your audience, offers, and where someone is in their decision-making process.

    That might look like:

    • Educational content that builds trust

    • Thought leadership that positions you as the expert

    • Conversion content that gently sells

    • Evergreen content that keeps working long after it’s published

    If a piece of content can’t answer “what’s this meant to achieve?” — it’s probably not strategic.

  • My pricing depends on what you actually need — because no two businesses (or brains) are the same.

    That said, my content strategy strategies typically start from £30 per hour, depending on:

    • The depth of research required

    • The size of your business

    • The platforms you’re using

    • Whether this is a one-off strategy or ongoing support

    If you’re after something practical, tailored, and usable (not a dusty PDF that never gets opened), the best next step is a conversation. We’ll figure out what makes sense for your business — and I’ll be honest if you don’t need half the things you think you do.

Let’s Work Together

Looking for expert website copywriting, content strategy, or digital marketing support? Let’s chat!