UK Digital Marketing Consultant for Website Growth
Sick of waiting for your website to sell? Let's make it happen.
Turning websites into growth assets by connecting the dots between strategy, positioning, organic search, and conversion optimisation.
★★★★★ 4.9/5 client rating
Strategy. Positioning. Visibility. Conversion.
Hannah O’Neill
Get found by the right people
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Build a business they trust
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Give them a reason to choose you
You could post more on social media, spend money on paid ads, and more on email marketing.
But your website is where potential clients find you, learn about you, and decide whether to choose you.
I specialise in finding what’s stopping your website from achieving your business goals, then fixing it.
That might mean your positioning isn’t giving people a reason to choose you. Your site structure could be holding back your organic visibility. Your key pages might be attracting the wrong searches. Or people could be finding you but leaving without taking action.
Instead of treating SEO, positioning, content and conversion as separate problems, I connect the dots between them to find out what’s really holding your website back.
While I’m based in Northamptonshire, I offer my services across the UK, Europe, and further afield.
When the website you spent money on isn't working, every other aspect of your business feels slow.
I find the real problems, then I fix them.
Some Brands I've Worked With
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What Breda said
“Hannah helped me enormously with the SEO for my website, redesigned and improved several pages, and clearly explained what was and wasn’t working. She made everything feel far less overwhelming.” — Breda Morrissey.
A clearer path to growth
Case Study: Helping A Therapist Finally Get Clarity
This counselling practice was trying to rank for everything — and getting found for nothing.
Their site covered every topic on just a handful of pages, leaving Google unable to tell what to rank them for.
I audited their search data to uncover the high-intent queries their clients were really searching — like “anxiety counselling” — then mapped out a new structure with dedicated pages for each one.
The result: A clear, specialist site structure Google could categorise, rank, and trust — instead of a generalist homepage trying to be everything to everyone.
Ways we can work together
Website Growth Services
If I’ve learned one thing in 10+ years as a freelance digital marketing consultant, it’s this: your website is one of your most important marketing assets.
People find your social media content, and they click through to your website. A friend or family member recommends you, and they head straight to your website to check you out. You pay for ads, and the main goal is to get people to click on your landing page.
So if even one small thing is wrong with your website, it can stop all your other marketing efforts.
That’s why I focus solely on getting your website found, trusted, and chosen. Because traffic doesn’t mean much if the right people don’t find you, understand why you’re different, and feel confident enough to take the next step.
01
Website Optimisation Services
Find and fix the search, structure, and on-page issues preventing your website from being discovered.
SEO isn’t about adding a few keywords to a page and hoping for the best. I look at how your website performs across traditional organic search and AI-driven discovery, identifying the gaps that could be costing you visibility and traffic.
From improving on-page SEO and strengthening high-value pages to recovering lost traffic and improving AI visibility, I focus on the areas that can make the biggest difference to your website’s growth.
02
Website Copywriting
If your website sounds vague, flat, or disconnected from the quality of what you actually do, I’ll fix that.
This is SEO copywriting for businesses that need clearer positioning, sharper website copy, and pages that actually help people trust you and take action.
Whether you need a homepage rewrite, stronger service pages, or messaging that finally reflects the value of what you offer, I turn strategy into words that sound like you and work harder for your business.
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Website Content Strategy
Combining UX, website hierarchy, and internal links into one unified system. My website content strategy services are a hyper-focused analysis of what your target audience sees when they visit your site versus what they need to see before they convert.
From landing page refinements to optimising your content for a better ROI, I zero in on the things that matter. Your website’s content strategy isn’t just an afterthought; it’s the centre focus.
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Brand Positioning
Get a brand positioning strategy that ensures you live rent-free in your target audience’s minds.
Find the position your brand can credibly own, with a clear value proposition and messaging you can use across your website and marketing.
The flagship 90-day programme
The Found, Trusted
& Chosen Accelerator.
3 Months, One Investment, Results that Keep Coming
Whether you have a new website or your current website isn’t pulling its weight, this three-month accelerator focuses on three things:
No matter what stage your business is in, the Found, Trusted, and Chosen Accelerator takes you where you want to be.
Flexible Payments Available
01
Found
Getting your website found online through content strategies that meet your audience where they are and send them to your high-value pages.
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Trusted
Building trust with stand-out brand strategies and cohesive website copy that turns visitors into leads.
03
Chosen
Converting those leads into sales through Website UX and conversion rate optimisation.
One website. One joined-up strategy.
From £3,000
Payment plans available
Strategy with substance
Why Choose Me to Grow Your Business?
You’re not just competing with other businesses. You’re competing with AI-generated content, constantly shifting markets, and people who expect more before they buy.
Today, measurable business growth often starts and ends with your website.
It doesn’t matter which digital channels you choose or how you run marketing campaigns; your website is where people go to decide whether you’re worth their time and money.
As an independent digital marketing consultant focused on website growth, I help businesses transform the customer experience, strengthen their digital presence, and turn website traffic into ROI.
01
Strategy Before Execution
I don’t just fill pages with words and hope for the best. I look at what your audience needs to hear, what your website is missing, and what’s stopping it from doing its job — then build from there. You won’t leave with vague ideas and a longer to-do list. You’ll know what needs to change, why it matters, and what to do next.
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Proven Growth
In 10+ years of digital marketing consultancy, I’ve worked with private clients and marketing agencies on projects spanning eCommerce, professional services, values-led businesses, and independent coaches/consultants. During this time, I’ve actively contributed to average traffic increases of 300%, 65% average conversion rates, and measurable returns on investment.
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Flexible ways to work together
I understand that balancing different elements of your digital strategy can be expensive, and I aim to make my services affordable. When you work with me, you can pay outright or split your costs into convenient instalments.
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Clear direction
You won’t leave with vague ideas and a longer to-do list. You’ll know what needs to change, why it matters, and what to do next — with advice that’s practical, focused, and grounded in what will actually move things forward.
What working with me looks like
Simple from day one.
01
Choose your support
Take a look at my services and choose which fits your needs. I also offer a free 15-minute consultation.
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I get to work
I audit your website, get to know your audience and find the gaps your competitors have left. All services include a full audit.
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See real results
I track performance and optimise as we go. You’ll always know what’s working and why.
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You stay in control
Completely flexible. You pick and choose when you need me — no pressure, no lock-in, ever.
A website with a pretty face but no substance or strategy is a wasted investment. Because when you have substance and strategy…
- You appear in online searches when potential customers are actively looking for what you offer.
- When those people click on your website, they get what you’re about and want to learn more.
- You appear in online searches when potential customers are actively looking for what you offer.
Whether you need support with one aspect of your website content strategy or want to accelerate your website’s growth with the Three Month Found, Trusted and Chosen Strategy, I’m ready to get started.
Use the contact form, or book a free 15-minute consultation if you have questions.
Found. Trusted. Chosen.
A Good Looking Website Isn't Enough
Client wins
Don't take my word for it.
These people chose me as their UK copywriter and SEO consultant. They didn’t regret it.
I highly recommend Hannah for SEO. Her work is always on time, thorough and meets the brief exceptionally well. She is a pleasure to work with.
Frances Campbell
Hannah helped me enormously with the SEO for my website, and clearly explained what was and wasn’t working. She was incredibly helpful throughout the whole process, put in so much hard work and attention to detail, and made everything feel much less overwhelming. I really appreciated how knowledgeable, supportive, and professional she was, and I’ve seen a real improvement thanks to her advice and work.
Breda Morrisey · Breda Morrisey Counselling
If you’re looking for someone who genuinely cares about helping your business grow and improve online, I wouldn’t hesitate to recommend Hannah. "She's an exceptional marketer. Her work is always well-researched, engaging, and a valuable asset to any team. She consistently exceeded our expectations."
Peter Filippelli · Click Star Marketing
Let’s take the next step
Ready to grow on your terms?
Whether you need a one-off audit and strategy, or an ongoing partner, let’s have a straightforward conversation about what would actually help your business.
Or reach me directly:
What do you actually help businesses with?
I specialise in helping my clients figure out why their website isn’t working and bringing in enquiries/sales. This could mean reviewing your SEO strategy, assessing your messaging, or reviewing your content strategy.
Do you work with businesses outside of Northamptonshire?
Absolutely! I work with businesses across the UK and further afield. In my 10+ years of experience, I’ve supported clients in Canada, the Netherlands, Australia, and the US.
Why choose a freelance digital marketing consultant over a marketing agency?
It’s really a matter of personal preference. Digital marketing agencies can be beneficial for long-term engagements when you need support across multiple elements of your business growth strategy, but as a freelance website growth consultant, I work with clients to improve website performance and build the foundation for long-term growth.
While agencies are separate entities, I become an extension of your team – without the full-time salary and paperwork. Bring me in when you need me, with no tie-ins or minimum terms.
How much does a digital marketing consultant cost?
When you hire a digital marketing consultant, you can expect to pay £30 to £150 an hour, although many charge a daily rate or monthly retainers. I try to align my pricing with your business needs and offer flexible payment options.
My hourly consulting fees are £70 and I also offer project-based packages.
Please see my pricing page in the main menu for more information.
Is your digital marketing consultancy only for UK businesses?
No. While I’m a freelance digital marketing consultant based in Northamptonshire, I work with businesses across the UK and internationally.
Can you guarantee first-page Google rankings?
No — and be cautious of anyone who says they can. What I can promise: strategic keyword research, realistic high-intent targeting, SEO best practices, transparent reporting, and ongoing optimisation.
Results come from consistent, strategic work. Not empty promises.