Hannah Oneill sitting in a cafe with a laptop and coral background

Copywriting Services in Northamptonshire

Words that turn your small business into a big deal.

No minimum spends, no contract tie-ins, no hassle. Just creative copywriting designed for small businesses in Northamptonshire. 

10+ Years of Experience

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4.9 Star Average Rating

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100+ Happy Clients

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Trusted By Small Businesses

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Certified Direct Response Copywriter

10+ Years of Experience ✳︎ 4.9 Star Average Rating ✳︎ 100+ Happy Clients ✳︎ Trusted By Small Businesses ✳︎ Certified Direct Response Copywriter

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Get Seen, Be Heard, and Grow

With creative copywriting that actually works.

Finding the right words isn't easy...especially if you don't know how to position your company and connect with your audience. 

As a freelance copywriter in Northampton , I specialise in working with small businesses like you. Why? Because I believe that every business - no matter how small it is - should have the right to grow and scale. 

That's what my copywriting services in Northamptonshire help you do. 

I’ve worked with small and large companies locally, nationally, and internationally.

Whether you’re struggling to gain traction on Google, need creative copywriting for adverts and brochures or are struggling to create emails and landing pages that turn passive readers into active customers, my copywriting services are your competitive advantage.

My Copywriting Services in Northamptonshire

  • Website Copywriting

    Every page of your website is a sales opportunity — but only if Google can find it and visitors actually read it. As an SEO copywriter in Northampton, I write website copy that works on both fronts.

    From homepage copy and service pages to case studies, product descriptions, and about pages, every word is crafted to:

    Match what your ideal customer is searching for

    Satisfy Google's ranking criteria — naturally, without keyword stuffing

    Keep visitors engaged long enough to take action

    Whether you're launching a new site or refreshing an existing one, I'll make sure your web copy reflects the quality of your business and drives enquiries. 

  • Direct Response Copywriting

    Good copy doesn't just sound nice — it makes people act. That's the entire philosophy behind direct response copywriting, and it's where I'm certified as a master practitioner.

    If your ads aren't converting, your sales pages aren't closing, or your emails are being ignored — the copy is almost always the problem.

    I'll fix that. Every ad, sales letter, email sequence, and landing page I write is built around one goal: getting your ideal customer to say yes. You'll see the results in your enquiry rate, your conversion rate, and ultimately your bottom line.

    Industries I've written direct response copy for include retail, professional services, health and wellness, and B2B.

  • Brand Copywriting

    In a crowded market, facts alone won't win customers. Stories will.

    Your brand story is the most underused asset in a small business's marketing toolkit. When done right, it creates genuine emotional connection, builds trust faster than any ad, and gives customers a reason to choose you over a competitor charging half your rate.

    I'll work with you to define your brand voice, clarify your positioning, and craft a consistent message that resonates across every touchpoint — your website, your social media, your proposals, and beyond.

    The result? A business that feels familiar, trustworthy, and worth every penny.

  • Creative Copywriting

    Most businesses sound exactly like their competitors. Same phrases, same tone, same forgettable words that wash over potential customers and leave zero impression. Creative copywriting is how you fix that.

    As a creative copywriter in Northampton, I write copy that cuts through the noise — words that surprise, entertain, and stick in the memory long after someone has scrolled past your ad or closed your brochure.

    Whether you need a punchy campaign concept, a tagline that captures everything your business stands for in six words, or social media copy that actually stops the scroll — I'll bring the creative thinking your brand deserves.

    Creative copywriting services include:

    Taglines and straplines, campaign copy, social media copy, and brochure and print copy.

What My Previous Clients Have to Say About Working With me 

Why Choose Me As Your Northampton Copywriter?

I've spent 9+ years helping small businesses in Northamptonshire, across the UK, and internationally craft words that work. I know this market. I know its businesses. And I know the challenges that come with competing as a small business — because I am one.

Here's what makes working with me different from hiring a Northampton copywriting agency:

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Flexible Copywriting Services 

Most Northampton copywriting agencies lock you into expensive monthly retainers before you've seen a single word of copy. That's not how I work.

You can hire me on a flexible monthly retainer for ongoing content needs, or commission one-off projects with no long-term commitment. You scale up when business is busy, and dial back when it's not. Your budget stays firmly in your control.

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Deep Expertise Across Every Format of Business Copy

From website pages and email sequences to advertising copy, brochures, case studies, and newsletter campaigns — I've written it all, and I've written it well.

I hold a certified master practitioner qualification in direct response copywriting and regularly invest in upskilling to stay ahead of changes in SEO, consumer psychology, and digital marketing best practice.

Whatever the format, whatever the audience, whatever the goal — you're in experienced hands.

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Results-Focused

I understand better than most that small business budgets aren't unlimited. That's why every piece of copy I deliver is aligned to a clear commercial goal — whether that's more enquiries, higher conversion rates, better search rankings, or stronger brand recognition.

You'll receive:

  • A clear creative brief and goal-setting before any work begins

  • Regular progress updates and transparent communication

  • Post-project reports so you can see exactly what's working

  • Ongoing strategic advice to support your long-term growth

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Versatility

With nearly a decade of experience writing for businesses across Northamptonshire and beyond, I've developed deep knowledge of a wide range of sectors, including:

  • Marketing and creative agencies

  • Accountancy and professional services

  • Health, wellness, and fitness

  • Retail and e-commerce

  • Sole traders and consultants

  • Hospitality and local services

Whatever your niche, I'll get under the skin of your industry, your audience, and your competition — and write copy that speaks their language.

First-page rankings, 65% conversion rates, 400% organic growth, and 100+ happy clients. See how I get results for small businesses.

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Frequently Asked Questions

  • I pride myself on offering each client a professional copywriting service at competitive prices. Every project is unique, and I prefer to understand your needs before offering a quote.

    However, my hourly rate typically ranges from between £25 to £35, depending on the scope of your project and the types of copy you need. 

  • A freelance copywriter like me offers the same quality output as an agency — often higher, because you're working directly with the person writing your copy — but without the agency overheads, account management fees, or long-term contract requirements. For small businesses in Northampton, this typically means better copy at a lower cost and with more flexibility.


  • Not at all. While I'm based in Northampton and work with many local businesses, I provide copywriting services for clients across the UK and internationally. If you're outside of Northamptonshire, you can still benefit from working with me — everything is handled remotely with no compromise on quality.


  • Timelines depend on the scope of the project. A single web page typically takes 3–5 working days; a full website rewrite can take 2–4 weeks. I'll always agree a realistic timeline with you upfront, and I'll keep you updated throughout. If you have an urgent deadline, get in touch — I'll always do my best to accommodate it.


  • Yes. SEO is integral to everything I write. Whether it's a website page, a blog post, or a product description, I always optimise for search intent and keyword placement. I also offer dedicated SEO content writing services for businesses looking to build their organic search rankings over time.

  • I work with a wide range of businesses — from sole traders and start-ups to established SMEs and marketing agencies. My copywriting services are particularly well-suited to small and medium businesses in Northamptonshire looking to grow their online presence, generate more leads, and build a stronger brand.

  • Yes! Leaflets and brochures are fantastic ways to attract local customers and I can help you create a leaflet or brochure that doesn't end up in someone's recycling bin. 

  • Yes, I offer one-off projects or ongoing retainers. Please learn more about my digital marketing services here. 

Unhappy with the copy you've got? Let's create something incredible together 

If you want words that resonate, compel, and convert, I'd love to support your copywriting needs. Please get in touch with me today for a free quote.

And, if you're looking for inspiration or guidance, my dedicated resources section is there to help. 

info@hannahoneillmarketing.com
(0780 792 0955