Case Study: Google Analytics Audits

Clearer copy turned a technical service into a conversion driver.

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The Challenge

A company offering Google Analytics audits needed to:

Increase website conversions

Attract a wider audience

Build brand credibility

Their old copy was too technical and unclear, which meant potential clients couldn’t easily understand the value of a professional audit. Small business owners felt overwhelmed by jargon, while larger companies didn’t see the depth of expertise on offer.

The result? Visitors weren’t converting, and the brand wasn’t standing out.

My Approach

I rebuilt the website copy to speak directly to the audience’s needs — showing not just what the service offered, but why it mattered.

Research & Insights

Audience analysis revealed that most businesses valued data but lacked time or expertise to run their own audits.

Competitor review showed a reliance on heavy jargon, which alienated non-technical decision makers.

Copy Planning

Value-driven messaging: Focused on outcomes like better ROI, stronger decision-making, and improved site performance.

Convenience & expertise: Showcased how audits saved time and removed guesswork, letting business owners focus on growth.

Copy Implementation

Tailored content:

For small businesses → simplicity, cost-effectiveness, and ease of use.

For larger enterprises → scalability, advanced analysis, and depth of reporting.

The Results

Higher conversions

more leads through the website.
Stronger engagement

improved click-through rates on key pages.
Boosted credibility

clearer positioning improved brand awareness.
Positive client feedback

customers praised the simplicity and clarity of the content.